Robust regression and then adjust the marketing strategy BYD

 Not optimistic about market prospects, the situation of their own brands to more difficult. February 18, the traditional Chinese Lantern Festival has just been finished, BYD Festival to compete for market share fired the first shot. Day, BYD official announced today, will be its main vehicle for five years, the first official listed price, the maximum decrease of 1.5 million. It is reported that this . BYD said the joint venture will be challenged by price brand, build more units on sale super models, the G3, F6, and other models are also sold cars pull into the month club.

can say, BYD also facing great pressure, in this case, only the slow pace of development, re-adjust the marketing strategy in order to obtain sustainable development vitality.

data show that, despite the sales target of BYD in 2010 by the 80 million units to 60 units, but still did not complete the task, ending the year to 520,000. After several years of the doubling in the growth rate fell to 16%, only half of the average market growth. BYD announced 2010 third quarter results, with the same period in 2009 compared to 1.16 billion, its third-quarter net profit fell 99%, only 11.82 million yuan.

expected to increase around 15%. In the Each theater has the following sales and marketing department, which functions as the marketing department, sales department is further divided into several major areas. And than in the past, each region is also responsible for three networks, thus avoiding friction between the networks.

return to stability, is BYD marketing strategy needs further adjustment is the inevitable result of changing market conditions. As Beijing began to implement measures 摇号, some dealers have closed down their own brand. Is not difficult to predict the capital after the limited license will be more high-end automobile market, more and more difficult to have independent brand shelter. Either adhere to the high force, or the knife again to hold high the price, whether left or right, this is a tough decision. (Wong Siu)