2010 salon market in China seems very quiet in this quiet, hidden behind the crisis. Another family opened a hair salon hair salon every family difficult. How should the market get their own position, not to be eaten out of the market it? Experts believe that a hundred a hundred answers. But as the wave on the hair salon owner in its own, the old Ha think the industry should have a keen insight and sense of urgency, no one can lay a glorious history of a century stand.
read a story about the eagle, the eagle to hatch a few general Kitty Hawk, due to their mountain lair in general
each hunt food can only feed a baby eagle. However, in feeding the eagle, not equal, equal treatment, but which only grab the fierce eagle, which gave only the Kitty Hawk to eat. In this case, the thin Kitty Hawk have starved to death because of not eating food, only the most vicious of the Kitty Hawk to survive. From generation to generation, the eagle family more and more strong. Can be seen, the competition is to enhance the survival capacity of an important external conditions for animals, but also to promote its development and evolution of the important reasons.
difficult overseas markets as well as China's foreign policy easing, the 2 years, a considerable number of overseas companies enter the Chinese market hair, they come with the latest technology and abundant capital and advanced management of the business model idea fast. China has been ceremonies, we can not because the closed-door policy. At the same time as other areas in China to increase investment in environmental risk variables. Many investors have started to invest in the hairdressing industry, all of this all have exacerbated the competitive hairdressing industry.
hair salon in the current bird feeding as the story of the similar. At this point, from the salon in order to fast-changing market and danger to get If the salon will not be competition, not competition, the lack of competition, competitors in the business to grab the first, won the will be much larger, but not necessarily catch up.
21 century is a highly competitive era, the greatest weapon is the salon to survive competition.
Case of Shanghai, a city there are 20,000 crowded salon, professional hair done, the competition is fierce. And in Shanghai, each year hundreds of new salon there, but there are hundreds of food off the Kitty Hawk salon as good at it, be eliminated.
face the same competition, and why some hair salons as solo, while others like the salon was able to survive as powerful Kitty Hawk, and even rose to the strength of large companies?
key is to survive the salon has strong vitality. The vitality of the root hair salon, hair salon competitiveness lies in practice.
Shanghai some large enterprises have a very brutal competition. In their view, not a cruel competition, people will not be hard to shop and go to the top of the results can not be. Where managers focus on persistent continuation of all employee Through the competition mechanism, so that employees a strong sense of presence and relentless competition, the maximum possible to play the enthusiasm and potential of employees, continuous improvement, innovation, hard work, so that enterprises have sustained, more balanced competitiveness of enterprises compete in the future a lead market.
coexistence
speed and competition of modern society are all around competition, speed, and speed are closely related. Who captures the speed, who went in ahead of the times and seize the future. So that old Kazakhstan: the new economy, not ones devour the small, but fast food slow, now get some inside information, a Shanghai beauty salon chain with 250 plus companies ate a hair over 50 chain stores enterprises. Almost the same time they are started, but the speed is not one on a stall.
still Shanghai as an example: hair salon in Shanghai since the birth of each new date, are facing intense competitive environment, your salon business model that others are aware of your salon operation management team approach that others are aware, you have to rely on a new technology to enhance competitiveness, and leave you with the development of very short time scale, you have to grow up very quickly to the salon, the slightest negligence, neglect, and you competitors will be squeezed out.
in many industries, only 3% -5% of the time is really put into actual production work, the rest of the time during the so-called market research, thoughts, repeated tests, looking for customers and feedback to modify . This is precisely the performance of the pursuit of market changes, to speed access to the new economic era of new competition rules: Ready, fire, aim! Not ready, aim, fire!
can see the success of today's competition is no longer close combat, relatively speaking, the rules of competition has changed. In any case, competition is the greatest weapon to survive salon is to promote staff up the absolute factor, which has become an indisputable fact.
the long term, competitive advantage not only from the The most economical way to obtain technical expertise to meet the future needs to generate a large number of strong competitive core competencies. This also explains why nearly 2 years, the rapid development of educational institutions in hairdressing, hair well-known educational institutions overseas, almost all have a branch in China, while those who have the supply of educational resources hair care products company has also been a considerable market share.
Salon managers in fostering the enterprise's core competitiveness, the requirements should not be large and comprehensive, but Remember the hair and beauty salon are generally done with, so the site requirements must be large enough relative terms, at least 200 square feet or more. All these 2 years are up, especially rents, high cost of various fees to a rapid increase in the salon, and hair and beauty competition in the market but the price getting lower and lower, in such an environment to optimize the many salons started and began focusing on professional, old Kazakhstan in the near future only those who believe that big companies can do a chain hair salon and beauty joint venture, the other is the only way small salon professional. General Electric Jack Welch, the company's total planted after he took office, to enhance the competitiveness of companies, the company has carried out large-scale separation, reorganization, narrow scope of business to enhance the The results show that it is successful.
In short, the salon manager in the implementation of competition must be based on competition, order to enhance their competitive advantage to the highest point, any deviation from this theme of the competition are blind and unwise.
while ignoring competitors death is deeply regrettable that, in reality, a number of salon managers increasing success in the salon and they will indulge in modal so to maintain the sustainable development of competitive salon creative passion gradually decay.
Sichuan, a family-type large salon, make some profit in the post, board members unanimously opposed to actually re-invest profits, transformation salon technology, image and mechanisms, and improve the competitiveness of the salon, but as a high-sounding reasons: the situation in the future who do not know, chose to put profits points out ... ... No doubt, the future is not clear when that comes after the end of this salon must be eliminated.
No wonder people say: ;
competition is the driving force and source. From the dialectical point of view, competition and development is the unity of opposites. Martial arts success by leveraging speaking, if the opponent reactive and weak, their work is not for long; opponents more powerful, the faster the improvement of their own. Competition and development between the salon is the case, competition among the staff of the salon and development of the same. As salon manager
want to continue to maintain the competitive passion salon, so that enterprises like an eagle to become the strongest kind, race, time must be allowed to run the salon in the , and keep a clear head competition, feeling invisible silent competition between the market, understand the advantages of competition, and timely analysis of competitors to judge in advance prepared to deal with strategic planning to make a faster pace salon .
on Internally salon, hair salon managers should first be good to create a competitive atmosphere, so that all employees have the external competitive pressures, are already aware of the brilliant only temporary, blinking, A thousand businesses will collapse. Managers should also have the . If enterprises do not have appropriate out of the system, using the homogeneous head blindly or equal management, the results of a small kernel will only tolerate a small sense of indolence and the staff pampered, delayed business
s Despite the relentless competition, so that when the hair salons in the choice of competition will feel pain, but in order to survive, the salon can choose something else?
success today is no longer competitive cut and thrust, relatively speaking, the rules of competition have also changed. But anyway, the competition is the greatest weapon salon is to promote staff up the absolute factor, which has become an indisputable fact.
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